About Ahurei
We help companies take their ideas and put them to work. We help devise commercial strategy for company intellectual property (IP).
Many companies and individuals create an IP portfolio through the filing of patents, designs, and trade marks and the creation of copyright works.
Problems with budgeting, adhering to dates, reminders, responding to prosecution demands, and other external factors quickly move IP management into the “too hard” or “it takes too much time” category.
Typically, such companies/individuals cannot justify employing a full time IP manager. Normally the job of IP management is assigned to someone who does not have the time or perhaps the knowledge to really look after the IP portfolio.
In such situations, IP takes a back seat to what the company is doing and may not get used to its best effect, or may not get used at all.
This is where we come in.
Proper IP management is but one vital step in putting your IP to work. It is also essential to make sure that your IP is aligned with your business goals, your IP takes your competitors’ products into consideration, and is competitively placed to help futureproof your business.
Meet the Team
How we can help you!
Capture
We can review the IP terms of any contracts that may be in place or that are about to be put in place to ensure that your IP is being captured, not being released, or licenced in a way that may be detrimental to your business. We work closely with your legal counsel (or ours) to ensure that your IP is staying with you.
We can review the IP terms for employment and consultant contracts to ensure that any IP produced during your employees’ employment is owned by you.
We can design and implement IP capture processes and employee reward schemes so that mechanisms are in place to capture IP and that employees are motivated to report IP. We can also devise strategies to maximise innovation.
We can educate your employees, clients, or board on IP and the relevance of it to your business, so that everyone has the same expectations and understanding of where your company wants to go with its IP.
Strategise
We can help you put your IP to work: enforcement, establishing a commercial edge, reviewing your competitors IP to find a point of difference, licensing, branding.
We can help you come up with a viable strategy that leverages off your current IP portfolio.
Manage
Without proper systems to manage captured IP, there is limited value in trying to capture it.
We can put proper systems in place to ensure that your IP is documented, deadlines monitored, fees paid, applications drafted and filed, and manage your patent/ trade mark attorneys for you.
We have existing relationships with many top-level IP firms and can often obtain preferential rates for IP services from these firms.
Commercialise
We can put you in contact with our network of designers, engineers and researchers to build prototypes/tooling, scale up, and optimisation etc.
We can also help you get your house in order before you approach or pitch to some investors to gain seed capital or on the way to an initial public offering (IPO).
Let us help you get your product to your customers.
Risk
IP risk comes in all shapes and flavours. Most of the time the risks come from internal pressures and often go under managed or are missed until it may be too late to mitigate that risk.
We can help with IP risk assessments for employees, executive leadership teams, or Boards.
External risk assessments and strategies are also firmly in our wheelhouse. We very much take a proactive approach to risk - we don’t like surprises for us or for our clients.
Education
What you, your staff, your Board, or your clients know about IP directly affect how your business manages and processes IP.
We can run education sessions at every level across the IP journey - from cradle to grave, together with everything in-between. We thrive in the grey area where ambiguity lives and education to ensure survival is essential.
Who do we work with?
We operate under the mantra: “If it isn’t fun, it isn’t worth doing”.
We work with individuals and companies, large and small. Larger companies that have their own IP manager may not require our IP management services, but may benefit from our innovation, commercialisation or IP capture expertise.
We love working with start-up companies on the long, hard road to greatness. We can help you make sure your house is in order before you pitch to investors to get seed capital or on the way to an IPO, or we can help you commercialise your product/service.
We work within what you need, the budget at hand, and what is best for your company or venture.
We are in it for the long haul and want to come along for wherever the commercialisation journey takes us. Where possible, we invest in the companies and organisations we work with so that we too have skin in the game.
Why LEGO®?
Excellent question.
In our view, the LEGO group is a company (or group of companies) that we admire in that we have seen them, and can see them still, effectively deploying IP strategies that use trade marks, designs, patents, and trade secrets. All of them.
We use LEGO® and the LEGO Group as an example company (or group of companies) and product to demonstrate a well deployed long term IP strategy and brand management. One that has developed over the years and is evolving.
Not only that, but LEGO® is also something tangible that almost everyone has played with, handled, or seen. It is relatable and provides useful, relevant context as a teaching example.
All the images used on this site have either been obtained under licence or have been generated using Grok Imagine image generator.
We operate within the LEGO fair play guidelines and the LEGO fair play guidebook. LEGO® is a trademark of the LEGO Group of companies which does not sponsor, authorise or endorse this site.